Version May 13, 2026 - 26.5.0

EMEA - May 13, 2026

AMER - May 19, 2026

JAPAN - May 20, 2026

APAC - May 19, 2026

Rich Communication Services (RCS) - Improved visual clarity in conversation flows

Available to all customers

Background

As conversational campaigns grow, it’s important to quickly see how different parts of a flow relate to one another. Color‑coded branches and icons help you follow message paths more easily, reduce visual confusion, and build with greater confidence.

Solution

Conversation flows now use consistent colors and icons to visually guide you through how messages and branches are structured, making complex flows easier to understand at a glance.

What it looks like in Cheetah Digital by Zeta

In the Conversation flow builder, colors and icons automatically apply as you design and review your flow.

• Branching lines are color‑coded to visually group related paths within a flow

• Icons now use clear, consistent colors to distinguish between cards, carousels, conversational actions, and suggestion replies

• All text in the Conversation Flow is now displayed in black for improved readability, with the first message remaining bolded

Rich Communication Services (RCS) - Easier saving while editing Rich RCS messages

Available to all customers

Background

Previously, saving changes required closing the editor and returning to the campaign workflow, an extra step that interrupted your work.

Solution

The Rich RCS Content Editor now includes a Save button within the editor experience, allowing you to save your work without leaving the editor. With Save available directly in the editor, you can confidently make updates knowing your progress can be saved quickly and easily.

What it looks like in Cheetah Digital by Zeta

When editing Rich RCS messages inside SMS campaigns, just click Edit Rich Message to access the updated editor experience.

• A Save button is now available in the Rich RCS Content Editor and saves the entire campaign

• Campaign validations and error messages are surfaced directly within the editor

• A clear Back option lets you return to the main campaign pages when you’re ready

• Updated placement and labeling of Best Practices improves visibility without disrupting your workflow

For more information on RCS and the use cases, refer RCS User Guide.

Inbox Monitor setting now supported in Cells and Splits CSV uploads

Available to all customers

Background

For customers creating campaigns using Cells and Splits CSV uploads, enabling Inbox Monitor previously required updating each messaging cell individually in the UI. This added extra step increased the risk of human error, especially for large or frequently updated campaigns.

Solution

You can now control the Inbox Monitor setting directly from your Cells and Splits CSV upload by including a new column called inbox_monitor.

• Set the value to 1 to enable Inbox Monitor for the cell

• Set the value to 0 or leave it empty to disable Inbox Monitor

• If the inbox_monitor column is not included, existing Inbox Monitor settings remain unchanged

The sample CSV available in the UI has been updated to include this new column.

What it looks like in Cheetah Digital by Zeta

This update streamlines campaign setup by allowing you to manage deliverability settings at upload time, saving time, reducing manual steps, and helping ensure consistent configuration across all cells.

Upcoming CNIL Email Guidance Updates – Coming July 2026

The CNIL (Commission nationale de l'informatique et des libertés) is France’s data protection authority and enforces privacy laws such as GDPR and ePrivacy. In April 2026, the CNIL published updated guidance that clarifies expectations around consent, transparency, and tracking in email communications sent to individuals in France. These updates will impact organizations that rely on email engagement tracking or related analytics when marketing to French recipients.

Cheetah Digital is actively working to align with the CNIL’s guidance and will introduce updates to support these requirements ahead of the expected enforcement timeline in mid‑July 2026. Our goal is to deliver a compliant, practical solution that minimizes disruption to existing marketing workflows. Additional guidance and product updates will be shared.

Refer to the FAQ section here for more information.

Region	Release Window
EMEA	Wednesday, May 13, 2026 03:00 AM - 07:00 AM CEST
AMER	Tuesday, May 19, 2026 11:00 PM - 03:00 AM EDT
Japan	Wednesday, May 20, 2026 12:00 AM - 04:00 AM JST
APAC	Tuesday, May 19, 2026 9:30 AM - 01:30 PM IST 12:00 PM - 04:00 PM HKT 02:00 PM - 06:00 PM AET

There will be no downtime, and no action is required from our customers. For more details, refer here.

For upcoming maintenance release updates, refer here.

The status page provides you with regular updates regarding the status of the Cheetah Digital by Zeta platform in the event of a major system incident in your region. In this article we’ll explain the information you will see and how to subscribe to the Cheetah Digital by Zeta notification system to receive regular updates on the platform status, which we highly recommend to all users.

Click here for the Platform Status page.

For more information on the Platform Status page, including signing up for notifications, see the Platform Status documentation.